Untamed Sanctuary
Communications Plan
Untamed Sanctuary is a wildlife rescue and rehabilitation program that provides safety and security for wild animals that were kept as pets, or could no longer be cared for due to overpopulation in America’s zoos.

This company has transformed their facility into a more natural environment for all creatures, but also allowed more human interaction with the animals. They were in need of a new cooperate identity and this is what I had in mind for them.
This is the logo that I designed. Most zoo and animal sanctuaries try to include a lot of animals in their logo design. However, I wanted this company to stand out from the rest and have a simple, but interesting design. The color black and red was simple and clear cut, but it also shows danger because most warning signs are red with a black text.

I chose the claw mark because it could represent any wild animal. The claw mark also shows that sense of "danger" and a symbolic play to the word "Untamed Sanctuary."

The font for Untamed Sanctuary is a bit wild looking. It looks as if it was chewed or clawed on by wild animals.

I wanted the design to give a feeling of wild and danger to the audience and at least hook them with interest.
This is the front of the business card. It has the simple black background along with the red claw mark, the same claw mark used in the logo. This business card will look different from the rest with the solid black color.
This would be the back of the business card. I kept the logo on the back with the information as to where the facility is. I also kept the claw mark background that holds the contact information. Again this is a classic simple design that still stands out.
This is the letterhead for the company. At the top you see the logo as well as the director's name. At the bottom you see the contact information. I wanted to keep the letterhead simple because the important information would be typed and I did not want any designs to clash with the written information that the company would write.
This would be the business envelope. The logo is at the top and the contact information is below. This follows all U.S. Postal guidelines for personalized envelopes. The logo helps identify and keep their business separated amongst other business envelopes.
This is the colored magazine ad. The image of the lion not in a cage shows that the place is not a zoo and that it is a sanctuary for the animal and it is untamed or at least an unusual way for people to see these animals. The phrases that were used were meant to make the audience interested in knowing the facility. The call to action, the website, is down below.
This is the black and white newspaper ad. I used the same image of the lion from the magazine to show that the company can have colored and black and white ads. The phrases are different from the magazine ad. However,  they were still used to make the audience interested in knowing the facility. The call to action, the website, is down below.
This is the outside look of the brochure. At the right you see the front side and the first thing that the audience would see. The logo is at the top and the picture of the lions can help explain what Untamed Sanctuary is. The middle shows the logo again and this is what would be see at the back of the brochure. It had all the important contact information, website, and where the company is located. The left shows the other back of the brochure. It includes another picture and information about the facility.

Note: I wanted to showcase the types of animals that the audience would see. I also wanted to show that this place was not a "zoo" and that it would be different going to this facility than going to the zoos in the Dallas Fort-Worth area.
This is what the brochure would look on the inside. Again the animals all look free and in their natural environment which is what the facility wanted to do. I wanted to use a lot of pictures because I figured the audience, mainly families, would be more inclined to go to a place like this. I did add more information about what the facility was and what they have.
Untamed Sanctuary
Published:

Untamed Sanctuary

This shows the work that I have done to create a cooperate identity.

Published: